Charactir
Art archive

Character · Gravitate

A superhero holding a test tube, for a concentrated all-purpose cleaner.

A 3D character standing full length on a flat pink ground. A woman in a magenta and yellow superhero suit with a P inside a circle on the chest, a magenta cape streaming to one side, hand on hip, holding up a test tube of bubbling pink liquid in her raised right hand.

A character for Formula Pink, a concentrated all-purpose cleaner for industrial and commercial use, part of the Gravitate range of premium cleaning products.

Strong, capable and modern: someone ready to take the tough jobs and get you out of whatever you have got yourself into. The one prop is the test tube, because the product is a concentrate. The thing in her hand is not a weapon, it is a dose, and it is the only object on the character that names what she is selling.

She is the second of three mascots for the same client, and the set was built to be recognisably one family: full length, one flat ground in the product’s own colour, one gesture each. Buddy makes an OK sign, One & Only gives a thumbs up, and this one holds up the formula.